Nkumba University Repository

Welcome to the Nkumba University Institutional Digital Repository. This is the Institutional Repository of the University. It is a digital service that collects, preserves, and distributes digital material. It houses research material from Nkumba University which includes reviewed articles and books, dissertations and theses, technical reports and more collections.

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Recently Added

  • Marketing for Sustainable Tourism 

    Martini, Umberto; Buffa, Federica (MDPI - Multidisciplinary Digital Publishing Institute, 2020-05)
    The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO ...

  • Consumer Behavior and Marketing 

    Reyes, Matthew (IntechOpen, 2020)
    This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single ...

  • Three Essays on Empirical Asset Pricing in International Equity Markets 

    Müller, Birgit Charlotte (Springer Gabler, 2021)
    In this Open-Access-book three essays on empirical asset pricing in international equity markets are presented. Despite being of fundamental economic and scientific importance, international financial markets have remained ...

  • Loyalty Schemes in Retailing 

    Hoffmann, Nicolas (Peter Lang International Academic Publishing Group, 2013-11-27)
    To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, ...

  • Information Management and Market Engineering. [Vol. I] 

    Dreier, Thomas; Studer, Rudi; Weinhardt, Christof (Universitätsverlag Karlsruhe, 2006)
    The research program �Information Management and Market Engineering� focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, ...

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