Nkumba University Repository
Welcome to the Nkumba University Institutional Digital Repository. This is the Institutional Repository of the University. It is a digital service that collects, preserves, and distributes digital material. It houses research material from Nkumba University which includes reviewed articles and books, dissertations and theses, technical reports and more collections.
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Marketing for Sustainable Tourism (MDPI - Multidisciplinary Digital Publishing Institute, 2020-05)The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO ...
Consumer Behavior and Marketing (IntechOpen, 2020)This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single ...
Three Essays on Empirical Asset Pricing in International Equity Markets (Springer Gabler, 2021)In this Open-Access-book three essays on empirical asset pricing in international equity markets are presented. Despite being of fundamental economic and scientific importance, international financial markets have remained ...
Loyalty Schemes in Retailing (Peter Lang International Academic Publishing Group, 2013-11-27)To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, ...
Information Management and Market Engineering. [Vol. I] (Universitätsverlag Karlsruhe, 2006)The research program �Information Management and Market Engineering� focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, ...