• Marketing for Sustainable Tourism 

  Martini, Umberto; Buffa, Federica (MDPI - Multidisciplinary Digital Publishing Institute, 2020-05)

  The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO ...
• Consumer Behavior and Marketing 

  Reyes, Matthew (IntechOpen, 2020)

  This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single ...
• Three Essays on Empirical Asset Pricing in International Equity Markets 

  Müller, Birgit Charlotte (Springer Gabler, 2021)

  In this Open-Access-book three essays on empirical asset pricing in international equity markets are presented. Despite being of fundamental economic and scientific importance, international financial markets have remained ...
• Loyalty Schemes in Retailing 

  Hoffmann, Nicolas (Peter Lang International Academic Publishing Group, 2013-11-27)

  To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, ...
• Information Management and Market Engineering. [Vol. I] 

  Dreier, Thomas; Studer, Rudi; Weinhardt, Christof (Universitätsverlag Karlsruhe, 2006)

  The research program �Information Management and Market Engineering� focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, ...
• Information Management and Market Engineering. Vol. II 

  Weinhardt, Christof; Studer, Rudi; Krämer, Jan; Dreier, Thomas (KIT Scientific Publishing, 2010)

  The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research ...
• Promotion and Marketing Communications 

  Ayman, Umut; Kaya, Anıl Kemal (IntechOpen, 2020)

  This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the ...
• Marketing Management and Communications in the Public Sector- 2nd 

  Pasquier, Martial; Villeneuve, Jean-Patrick (Taylor & Francis group, 2018)

  This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow ...
• Marketing System Analysis of Vegetables and Fruits in Amhara Regional State 

  Negasi, Mengesha Yayo (2015-10-25)

  This study attempted to analyze the different aspects of a marketing system for vegetables and fruit in Raya Kobo and Harbu woredas, Amhara regional state using different indicators. Probit estimation for determinant of ...
• Factors Underlying Communal Beef Cattle Marketing Decisions In Botswana 

  Mmopelwa, David; Seleka, Tebogo B. (BOTSWANA INSTITUTE FOR DEVELOPMENT POLICY ANALYSI, 2011-08-01)

  The paper examines factors underlying communal beef cattle marketing at a household level in Botswana, with emphasis placed on the role of public and private transfers. Results show that public and private transfers ...
• Economic Liberalization and Privatisation of Agricultural Marketing and Input Supply in Tanzania 

  Mwase, Ngila (1998-11-01)

  The study examines this process in the context of SAP and the need to ensure a more economically viable private sector driven agricultural marketing system. Private firms and traders are increasingly marketing agricultural ...
• Assessing the Impact of National Marketing Boards on Consumers and Producers' Welfare 

  Dlamini, Thembumenzi; Mohammed, Mangaliso; Sacolo, Thabo (2017-12-29)

  Food production in Swaziland has historically been insufficient, even after the introduction of National Marketing Boards. This is despite their mandate emphasised in the National Development Strategy (NDS) and Agriculture ...
• The Effects of COVID-19 Containment Measures on Local Food Marketing in Delta State, Nigeria 

  Eronmhonsele, Job; Ogisi, Dicta; Onokerhoraye, Andrew G.; Nwoye, May; Ikelegbe, Onovughe; Onojeta, Francis (2021-01-20)

  Aside from the health/mortality effects of the pandemic in Nigeria, the seemingly clearer effect is the impact of the social distancing and lockdown measures on the economy. How people make a living and access markets is ...
• Why Strong Farmers Groups are Ideal in the Marketing of Rice in Eastern Uganda 

  Barungi, Mildred; Odokonyero, Tonny; Mbowa, Swaibu (2016-07-01)

  Several avenues for marketing rice in three districts of Butaleja, Tororo, and Bugiri in Eastern Uganda are studied based on data collected from a community and market survey. The survey results reveal that the majority ...
• Effects of Collective Marketing by Farmers' Organizations on Cocoa Farmer's Price in Cameroon 

  Bergaly, Kamdem Cyrille; André, Melachio Tameko (The African Economic Research Consortium, 2014-11-21)

  This study aims to evaluate the effects of collective marketing by farmers' organizations (FOs) on cocoa farmer’s price in Cameroon. This is done through the quasi-experimental method, which uses the techniques of “Propensity ...
• Patterns and Determinants of Livestock Farmers’ Choice of Marketing Channels 

  Unknown author (2012-01-01)

  This paper investigates the patterns and determinants of smallholder livestock farmer’s market participation, as well as the market channel choice using a micro-lever survey data from Ethiopia. Binary logit and multinomial ...
• Policy Brief 

  Estelle Agnes Levin (2006-04-01)

  This Policy Brief summarizes a report entitled ‘The Dynamics of Diamond Pricing and Marketing in Sierra Leone’. It also describes some of the policy implications for government, donor agencies and development organizations ...
• Dealing for Development? A Study of Diamond Marketing and Pricing in Sierra Leone 

  Levin, Estelle A.; Gberie, Lansana (2006-03-01)

  The aim of the Diamond Development Initiative (DDI) and thus of this report is to enhance human security in artisanal diamond mining areas, contributing to making artisanal mining less conflict-prone and more beneficial ...
• The Future of Service Post-COVID-19 Pandemic, Volume 1 

  Lee, Jungwoo; Han, Spring H. (Springer Nature, 2021)

  This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in ...
• Sustainable Human Resource Management 

  Bányai, Tamás (MDPI - Multidisciplinary Digital Publishing Institute, 2019)

  The concept of sustainability is important for companies both in the case of SMEs and worldwide multinational companies. Some key factors to help a company achieve its sustainability objectives are based on human resource ...

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