Browsing Marketing by Issue Date
Now showing items 1-18 of 18
-
Economic Liberalization and Privatisation of Agricultural Marketing and Input Supply in Tanzania
(1998-11-01)The study examines this process in the context of SAP and the need to ensure a more economically viable private sector driven agricultural marketing system. Private firms and traders are increasingly marketing agricultural ... -
Information Management and Market Engineering. [Vol. I]
(Universitätsverlag Karlsruhe, 2006)The research program �Information Management and Market Engineering� focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, ... -
Dealing for Development? A Study of Diamond Marketing and Pricing in Sierra Leone
(2006-03-01)The aim of the Diamond Development Initiative (DDI) and thus of this report is to enhance human security in artisanal diamond mining areas, contributing to making artisanal mining less conflict-prone and more beneficial ... -
Policy Brief
(2006-04-01)This Policy Brief summarizes a report entitled ‘The Dynamics of Diamond Pricing and Marketing in Sierra Leone’. It also describes some of the policy implications for government, donor agencies and development organizations ... -
Information Management and Market Engineering. Vol. II
(KIT Scientific Publishing, 2010)The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research ... -
Factors Underlying Communal Beef Cattle Marketing Decisions In Botswana
(BOTSWANA INSTITUTE FOR DEVELOPMENT POLICY ANALYSI, 2011-08-01)The paper examines factors underlying communal beef cattle marketing at a household level in Botswana, with emphasis placed on the role of public and private transfers. Results show that public and private transfers ... -
Patterns and Determinants of Livestock Farmers’ Choice of Marketing Channels
(2012-01-01)This paper investigates the patterns and determinants of smallholder livestock farmer’s market participation, as well as the market channel choice using a micro-lever survey data from Ethiopia. Binary logit and multinomial ... -
Loyalty Schemes in Retailing
(Peter Lang International Academic Publishing Group, 2013-11-27)To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, ... -
Effects of Collective Marketing by Farmers' Organizations on Cocoa Farmer's Price in Cameroon
(The African Economic Research Consortium, 2014-11-21)This study aims to evaluate the effects of collective marketing by farmers' organizations (FOs) on cocoa farmer’s price in Cameroon. This is done through the quasi-experimental method, which uses the techniques of “Propensity ... -
Marketing System Analysis of Vegetables and Fruits in Amhara Regional State
(2015-10-25)This study attempted to analyze the different aspects of a marketing system for vegetables and fruit in Raya Kobo and Harbu woredas, Amhara regional state using different indicators. Probit estimation for determinant of ... -
Why Strong Farmers Groups are Ideal in the Marketing of Rice in Eastern Uganda
(2016-07-01)Several avenues for marketing rice in three districts of Butaleja, Tororo, and Bugiri in Eastern Uganda are studied based on data collected from a community and market survey. The survey results reveal that the majority ... -
Assessing the Impact of National Marketing Boards on Consumers and Producers' Welfare
(2017-12-29)Food production in Swaziland has historically been insufficient, even after the introduction of National Marketing Boards. This is despite their mandate emphasised in the National Development Strategy (NDS) and Agriculture ... -
Marketing Management and Communications in the Public Sector- 2nd
(Taylor & Francis group, 2018)This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow ... -
Promotion and Marketing Communications
(IntechOpen, 2020)This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the ... -
Consumer Behavior and Marketing
(IntechOpen, 2020)This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single ... -
Marketing for Sustainable Tourism
(MDPI - Multidisciplinary Digital Publishing Institute, 2020-05)The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO ... -
Three Essays on Empirical Asset Pricing in International Equity Markets
(Springer Gabler, 2021)In this Open-Access-book three essays on empirical asset pricing in international equity markets are presented. Despite being of fundamental economic and scientific importance, international financial markets have remained ... -
The Effects of COVID-19 Containment Measures on Local Food Marketing in Delta State, Nigeria
(2021-01-20)Aside from the health/mortality effects of the pandemic in Nigeria, the seemingly clearer effect is the impact of the social distancing and lockdown measures on the economy. How people make a living and access markets is ...